Beauty and impermanence go hand in hand. Capturing a fleeting moment or the attitude of a time can result in startling, wonderful revelations. That’s why, when I stumbled across this program, The Diesel Wall Award, I thought that something similar could be done in Jacksonville, especially with the preponderance of eyesore buildings here.
A juried competition, the Wall Award project invited artists from all over to submit their proposals, and the winners get picked to have their work on the entire side of a building in a globally-oriented city. Of course, this all plays into the branding program of Diesel itself, but I must say it’s a pretty smart way to engage artists in cities and cities with artists. And its inevitable that there are logistics to work out and payment to be met, but really, as an idea, it’s a kind of great one to steal.
And if the city couldn’t step up and do something like this, then perhaps a private enterprise could partner with the city, and say, the museum. It could even be a bi-annual thing...
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