Wednesday, February 11, 2009
Often, I am chronically behind the times. Such is the case with the above commercial: I did not watch the SuperBowl, so it wasn't until I caught it on t.v. last night that I even became aware of it.
Initially I was embarrassed to like it so much, then I thought about why I like it (not the least part of which is a love of Dylan), the clever, sweet/sad humor and the editing. I saw it as evidence that not all corporations devalue humor and creativity (though the idea of the new pepsi logo as a fat guy spilling out of his clothing is hilarious too, and now all that I can see thanks to a twitter post by Levi).
Regardless of the fat guy, the video was a spot of lightness in my evening.