I stumbled across this article while I was supposed to be doing other things. I thought it was fascinating (if a bit long):
WHAT MAKES PEOPLE VOTE REPUBLICAN? [9.9.08]
By Jonathan Haidt
What makes people vote Republican? Why in particular do working class and rural Americans usually vote for pro-business Republicans when their economic interests would seem better served by Democratic policies? We psychologists have been examining the origins of ideology ever since Hitler sent us Germany's best psychologists, and we long ago reported that strict parenting and a variety of personal insecurities work together to turn people against liberalism, diversity, and progress. But now that we can map the brains, genes, and unconscious attitudes of conservatives, we have refined our diagnosis: conservatism is a partially heritable personality trait that predisposes some people to be cognitively inflexible, fond of hierarchy, and inordinately afraid of uncertainty, change, and death. People vote Republican because Republicans offer "moral clarity"—a simple vision of good and evil that activates deep seated fears in much of the electorate. Democrats, in contrast, appeal to reason with their long-winded explorations of policy options for a complex world.
When Republicans say that Democrats "just don't get it," this is the "it" to which they refer. Conservative positions on gays, guns, god, and immigration must be understood as means to achieve one kind of morally ordered society. When Democrats try to explain away these positions using pop psychology they err, they alienate, and they earn the label "elitist." But how can Democrats learn to see—let alone respect—a moral order they regard as narrow-minded, racist, and dumb?
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